Ding ding!

A near miss for Des Burns in Adelaide one night is the inspiration behind this latest Kickstarter campaign. Des came up with the concept for DING bike lights after discovering that a driver couldn’t see him from the side, despite the presence of his front and rear lights.

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The DING Bike light has two independent beams within the one light; One shining forward the other downward around the rider. It’s a concept that is striking a chord with cyclists the world over.┬áThe original design, doodled on a beer mat later that first night, has been finessed and engineered to the highest standards as, it just happens, Des is an engineer.

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With light settings that work both in the city and on the trail and on a wide range of handlebars DING remains true to the original concept which is always about creating a pool of light around the rider. There are five days left for the DING Kickstarter campaign. You can check out all the technical details about the lights here.