This short film about Brooklyn’s 718 Cyclery makes us feel all warm and fuzzy. 718 Cyclery takes pride in collaboratively designing and building bikes for its customers to meet their specific cycling requirements. Says bike builder, Joe: “You’re almost like a therapist in a lot of ways, to kind of get to the heart of what they’re really looking for in a bike.” Bikes built with heart and soul: who can say no to that?

The Inverted Bike Shop from Show Love on Vimeo.