Tourism North East launches #RollOnBack campaign

Tourism North East has launched a brand new campaign – #RollOnBack – to spread the word that Victoria’s High Country is open and ready to welcome riders back to Australia’s premier cycling destination.

The campaign features a video starring former world MTB champion and Ride High Country Ambassador, Paul van der Ploeg, encouraging visitors to #RollOnBack and start planning a cycling holiday to the region.

While key Ride High Country cycle destinations, including Bright, Beechworth, Mansfield, Mt Buller and Falls Creek were not physically damaged by the recent bushfires, the economic damage across the region was extreme.

The High Country is home to the largest rail trail network in the Southern Hemisphere, seven mountain bike parks, Australia’s toughest road climbs and more gravel grinding than just about anywhere else on the continent. There’s something for every cyclist of any ability or preferred riding style, with amazing food, wine, craft beer, accommodation in pretty, historic towns and stunning, Insta Worthy scenery around every corner.

The region is also host to several major cycling events, kicking off this week with the  Jayco Herald Sun Tour, the Peaks Challenge Falls Creek – Australia’s #1 ranked Gran Fondo, the Australian MTB National Champs in Bright as well as the High Country Women’s Cycling Festival, returning from 20 – 22 March.