Giro Sport Design has announced a helmet trade-in program for Australian consumers through their independent local authorised Giro cycling retailers.

Beginning 8th March 2017 and continuing through to 12th of April 2017, consumers may bring in their current cycling helmet to the retailer and exchange it for a 25 per cent discount on Giro cycling helmets equipped with the MIPS Multi-directional Impact Protection System.

“We really believe in MIPS Technology. Laboratory testing shows that MIPS may redirect energy and offer an additional measure of protection in certain impacts,” said Dain Zaffke, Giro Marketing Director.

“We know that many consumers purchased helmets before MIPS technology was widely available or affordable. By partnering with local dealers, we are able to offer this 25 per cent discount to help their loyal customers make the step up to a new helmet with MIPS technology.”


  • Promotion is effective 8th of March 2017 – 12th of April 2017 in Australia only.
  • Consumer brings in old cycling helmet to participating local bike dealer for trade-in.
  • In exchange for the old helmet, Consumer receives 25 per cent discount at the time of trade-in on Giro MIPS cycling models at  point of sale.
  • Dealer participation is not mandatory.

Participating dealers: