Tourism North East, the High Country’s regional tourism board, has secured close to $600,000 in Victorian Government funding to support the scoping of three key projects aimed at driving positive outcomes to the local visitor economy.
One of the three projects is a $310,000 grant for the development of a North East Victoria Cycling Optimisation master plan to develop a coordinated regional approach to cycle tourism in the High Country across all three product strengths – rail trails, mountain biking and road cycling.
The High Country aspires to be recognised as the lead cycle tourism destination in Victoria. In order to realise this vision, TNE will work in conjunction with Regional Development Victoria to develop a master plan that will optimise cycling opportunities in North East Victoria – taking into account infrastructure investment, marketing and private sector involvement.
It will ensure a coordinated regional approach across the High Country’s key cycle product strengths – rail trails (the Murray to Mountains, Great Victorian and High Country rail trails), road cycling – as exemplified by the enormously popular 7 Peaks Ride – and mountain biking, which is a huge drawcard for Falls Creek and Mt Buller during the summer period and for village hubs in Bright, Beechworth, Yackandandah and Mount Beauty.