Three Sydney fathers have launched a cycling brand dedicated to the time-poor leisure cyclist. Their aim is simple – to encourage and connect cycling enthusiasts, who don’t fit into the “serious” category of the sport.

RPCC co-founder Michael Briggs says The Rat Pack Cycling Club (RPCC) was created to fill the void for lycra lovers who fit the ‘not-so-serious, but seriously love it’ mentality.

“Cycling can sometimes be a little too serious and, as a result, discourages people from giving it a go or continuing with a sport they seriously love. RPCC celebrates the positive aspects of the cycling sub culture – like good quality apparel, mental and physical health and far too much coffee,” he says.

RPCC started with few like-minded people getting together for a social ride and a chat. Co-founders Michael, Stephen Ly and Ben Ashtiani inadvertently found the concept appealing to another 20 riders within their friendship and professional networks.

“For us, we are three young fathers who see cycling as a good way to have a yarn, keep fit and explore our city and this resonated with so many people in our network. We want to celebrate balancing our hobby with our responsibilities with family and work,” Stephen says.

RPCC would like to see cycling encompass the whole family and a way to be fit and spend time together.

Michael said the team have built a cool line of apparel and merchandise designed for the whole family.

“Instead of cycling simply being something dad does, it was important for us to identify a way that our passion for cycling could be shared with those closest to us. Our kids range is affectionately called the Little Cheese.”

RPCC, who have just launched their website and online shop, have big plans for the year ahead and are encouraging riders of all walks of life all to express their interest in joining or creating their own Rat Pack ‘chapter’ via the website. Ultimately, they aim to provide a fully self-serviced platform for cyclists of all skill and interest levels to find eachother and manage their cycling experience the way they want to, not how they are being told they should.

ratpack.cc