Amsterdam-born e-bike makers VanMoof enlisted illustrator Jim Stoten to show how joyous and bright the world can be with a bike. In the clip, we follow the journey of a frog as it cycles through the city, spreading positive vibes and cheer to everyone it passes.
VanMoof’s message is: “Rethink the city. Reimagine the future” and we have to say we like how they’ve done it!