CycleStyle x 10/10 Pop-Up Shop


Joyce Watts liked to ride her bike everywhere. She didn’t want to wear figure-unforgiving lycra and use black bike accessories – but in all the bike shops she looked she couldn’t find fashionable cycling bags, accessories and clothing for men and women that looked just as good off the bike.

So she decided to source the best in cycle chic clothing and accessories from Europe, the UK and US and present them to style savvy cyclists all in one beautiful store – CycleStyle.

CycleStyle is one of the most comprehensive online stores for stylish cycling gear in Australia, so you can buy our products anywhere, anytime. Many of the hand-picked brands are exclusive to CycleStyle in Australia and they’re constantly on the lookout for cool and unique products to add to our collection.

Recently they’ve teamed up with 10/10, a startup and young business incubator space by VUHanger, to host a one-week pop-up shop.

Starting today [October 9] and running until October 15, they’ll be selling a selection of cycling clothing and accessories, providing helmet-fitting services, and offering test rides of Byk Bikes children’s bikes, the bestselling Micro Scooters models, and the awesome Lekker e-bike and Mini Balance Bikes.

The Nitty Gritty:

CycleStyle x 10/10 pop up shop
9 Ballarat St Yarraville
At the Yarraville Pop Up Park, next to Cornershop cafe and across the road from the Sun Theatre
One week only – Monday 9 October – Sunday 15 October

Monday 2pm-5pm
Tuesday 9:30 – 5pm
Wednesday 9:30am- 5pm
Thursday 9:30am – 7pm
Friday 9:30am – 7pm
Saturday 9:30am – 7pm
Sunday 9:30am – 5pm