Urban bicycle brand, Brown Jersey, opened the doors of its new emporium on Thursday, 17 November 2015 in Ultimo, NSW.
Showcasing their new premium range of urban bicycles, Brown Jersey Ultimo is fitted out with gallery-style plinths and fixtures bathed in natural light from the wall-to-wall windows along its Wattle Street entrance.
Founder James Connell said Brown Jersey Ultimo was the first step in a move to expand the urban bicycle brand: “Brown Jersey Bikes are known for their premium quality, bespoke design and retro style styling, and we are very excited to open our flagship store in Ultimo, New South Wales.”
Media were joined by Brown Jersey stockists, friends and family at an intimate launch party where James and the Brown Jersey team showcased the new range, including the popular new Speakeasy model.
The urban bicycle emporium sits just minutes from the University of Technology Sydney and popular bicycle thoroughfares.